Relax The Back History
Having grown from just one retail store in 1984, Relax The Back stores today are part of a nationwide network dedicated to serving customers seeking relief from and prevention of back and neck pain.
In 1984, an osteopath in Austin, Texas established a unique specialty retail store with nearly 40 products geared toward health and posture. In 1987, an entrepreneur recognized the potential of this business and decided to purchase the original store. The systems developed and used by the Austin store were then packaged into a business format that was successfully duplicated in franchised locations.
In 1996, Relax The Back’s largest franchisee recognized the business opportunity offered in providing long-term solutions to back pain, and soon bought the company, serving as CEO.
In 1999, Relax The Back.com was launched as another method to introduce consumers to the brand. The company also focused on an aggressive catalog program created to direct customers to the retail stores and the internet site.
During the first half of 2001, the company was again purchased by 2 investment companies and formed a new management team. By April 2001, the company had successfully reorganized and began focusing on the expansion of support programs to rebuild a stronger network.
The Relax The Back franchise network has experienced strong growth as a result of the expanding support programs. Existing franchise owners are developing new stores, and new franchise owners are joining Relax The Back to develop new markets.
Today, the Relax The Back franchise program offers entrepreneurs the opportunity to benefit by representing the Relax The Back brand and become part of the strongest network in the $70 billion Health & Wellness Industry.
With over 100 locations in 31 states and Canada, Relax The Back remains the North America’s largest retailer of comfort, wellness and ergonomic products. Relax The Back continues to change lives by helping people live a healthier, more comfortable life.