30 years ago, Virginia Rogers had a vision. Two years after the first Relax The Back location opened, she bought the store and began to transform the business into what it is today. What started as one retail store in a small house in Austin, TX has grown to 90+ stores across the United States and Canada.
After finding relief from chronic back pain with the help of Relax The Back products, Virginia wanted to share her knowledge to help others live pain-free. Since the early days of our first location, many franchisees have started as customers, like our first franchise owner, professional basketball player and former Antonio Spur, Coby Detrick, who found relief using our products and wanted to help others find the same relief.
Built on the McKenzie Method of neck and back pain, we truly believe in patients taking control of their spinal health through self-treatment. We pride ourselves in being more than a retail store but a place to provide solutions to your pain and discomforts. Through individualized attention, we pin-point specific pain relief needs to find the proper solution. At Relax The Back, we become a partner with our customers to help them find relief.
“With continuous follow up we make sure they are happy with the solutions and focus on other areas of their day that we can help with other products to continue their relief.” – Bob Duncan, Birmingham, AL
Often seen as an extension of care by physicians and physical therapists, our ties with the medical community have strengthened our ability to provide product solutions to improve our customers’ outcomes.
“’Go to Relax The Back and let them help you find a good chair.’ That’s it. We are trusted.” – April Vance, Nashville, TN
During the month of May, we are celebrating our franchise owners and their businesses who continue to help our communities live a pain-free lifestyle.
We are also celebrating #DreamSmallBiz during National Small Business Week.
National Small Business Week is a time to reflect and recognize the contributions of America’s small business owners and entrepreneurs. We are proud to be one of the many small businesses that are the heartbeat of our local neighborhoods!
Visit your local Relax The Back location to take part and learn more about what makes us different. Come on in, we’re here to help.
Be sure to follow us on Facebook, Pinterest, and Twitter for pain relief tips, promotions, and more information on our franchise owners.